Nighthawks, or the French experiment with crepuscular shopping

 

When I saw the crowds on the Avenue Montaigne for Vogue Fashion Celebration Night this week, mostly young people in front of shops like Chanel and Gucci, where the usually discreet atmosphere was replaced by  music (with base!) and throbbing lights, I felt like even in France they are beginning to understand that late night shopping can be the answer for so many things.  (Did I really just say that?  Shopping is never the answer, kids.  Except for all those times that it really, really is.)

 The French take on the event seemed more rentrée-related than the American version in New York, Fashion’s Night Out, which was created by Anna Wintour to help the city’s retailers combat the crisis. Does la rentrée make you wanna get busy like Martha Stewart before a messy drawer of buttons?  Why not go shopping?  Does la rentrée, with its summertime death knell, make you want to open your veins?  Why not go shopping? 

I headed straight for Chloé because they were kind enough to put me on their list and while the rentrée makes me extremely happy, being stuck outside in this foire would have somewhat killed the buzz.

While I can easily spend hours just watching people, this party actually gave us something to do: they set up a photo booth which gave me rentrée-appropriate flashbacks to waiting to have a yearbook photo taken. Something terrifying and performative about watching those in front of you be shot, the sickening yet exhilarating feeling as your turn in the chair approaches.  Actress Ludivine Sagnier had her photo taken too, wearing a dress that my friend said resembled a table cloth in an Italian restaurant.  Before you read that as a cut, I have to say that he followed this up with a cheerful,  “It makes you want to draw all over her.”  One lady’s 3,000 euro dress is just another man’s blank canvas!  

The brand launched their new perfume Love back in June, at a party at Apicius which left me in a mushroom foam risotto haze from which I am just now emerging, so as a karmic thank you, I’ll take this opportunity to mention a few Chloé things that I love… 

Love the pants The commercial for the Love perfume, which features Raquel Zimmermann and was shot by Roman Coppola, effectively transmits that the Chloé lady is a femme qui travaille rather than a femme fatale.  In the campaign she wears the traditional Chloé pant, which was sort of the guest of honor at the party on Tuesday, and after a summer of floppy, now-faded dresses, don’t you just long to be in those soigné pants?! There was a cool video wall outside the Chloé store Tuesday night where they were showing the pants video.  (Is it too much lovin' to say I love the music in the pants video?  I really love it.) 

Love the comment My friend is not a fashion person and these are the best kinds of people to take to fashion parties. He approvingly noted that the Chloé pant is flowy and not bandage tight at the ankle like “what all the girls in the metro are wearing.” (Very pointu.)  He compared one jacket hanging in the store to something Queen Elizabeth II might wear (also unfortunately, very pointu).  But most entertaining was the bizarre link he saw between the much shot look 11 of this season and something that is in a Saint Germain des Pres gallery window right now for the Africain art fair "Parcours des Monde."

Love the André You can currently bid on a pair of classic Chloé jeans customized by artist André.  Proceeds go to AIDES.  (I've always sort of had a thing for him.)  

Images: First two photos by Stéphane Feugère, rest by me.

Comments

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What a cute picture of you! Looks like a very fun night -- a much better way to celebrate the rentrée than waiting in line at Monoprix to buy the list of school supplies . . .

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FNO is a thing that can definitely save the day :)) not only to retailers :) hoping to have it here in Zagreb one day.

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Also loving photobooths! They really saved FNO in London where some shops hadn't really arranged anything other than a few glasses of cava. Ours had a wind machine! (and CUTE photo)

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Are you really on the Chloe photobooth page? Wow! I keep trying to find you but the page is swaying all over the page like I've had too much to drink.

By coincidence, I'm drawing you today too. I always draw friends when I have commissioned work: it makes it far less dull than drawing anonymous types...

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Badaude, Oh, that's so funny you were thinking of me when you drew today. I'd love to see it! xxx

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